Development knows how to build, while product management knows what to build. Marketing knows how to communicate, while product management knows what to communicate. Sales knows what one customer wants to buy, and product management knows what a market wants to buy. Product Management is the coordinator between development, marketing, and sales to ensure that what is being built, what is being sold, and what is being supported matches product direction.
We focus on three key areas in Product Management that are closely tied to the development of the product and map tightly to our Shared Agility methodology.
Requirements
- Use Cases
- Stories
- User Roles and Personas
User Experience
- UX Design
- UX Testings
- Usability Testing
- A/B Testing
User Feedback & Community
- Support Forums
- Social Feeds
- Drip Streams
- Surveys